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Prestige hair salesa grew about 14% in 2023, compared to 6% in mass, per Circana. But it’s the category- and claims-level details that tell a richer story and point to opportunities for new innovation.
Prestige hair salesa grew about 14% in 2023, compared to 6% in mass, per Circana. But it’s the category- and claims-level details that tell a richer story and point to opportunities for new innovation.