💡 Beauty Accelerate is returning  LIVE to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now!
Sakara, the wellness company known for its plant-rich meal delivery service, has announced the launch of a new supplement line aimed at supporting whole-body wellness from within, including skin benefits. The collection features four new products, each designed to target specific areas of health using high-quality, whole-food ingredients.
- Daily Elixir: A liquid multivitamin that provides essential vitamins and minerals for healthy skin, body, and mind.
- Cell Reset: A liquid tincture formulated with wild blueberry and fulvic acid to support cell health and reduce oxidative stress.
- Night Service: Capsules containing tart cherry extract and adaptogens to promote restful sleep and restore the nervous system.
- Metabolism Bite: Pomegranate gummies with African spice fruit extract and saffron extract to support weight management and boost metabolism.
Sakara emphasizes that all its supplements are made with the highest quality, whole-food-derived ingredients in bioavailable formats and intentional dosages. The supplements are third-party tested for potency, purity, and label accuracy, and are manufactured in GMP-certified facilities.
The company states that its supplements are designed to be easily incorporated into daily routines, with appealing flavors and textures that transform taking them into a self-care ritual.
Sakara Life & MAĂ‹LYS: How Buzzy Brands Are Redefining Body Care and Holistic Wellness
Holistic wellness and body care are two of the hottest categories in the greater beauty space. During Beauty Accelerate's, Sakara Life x MAĂ‹LYS: Category-defining Buzz Brands, two experts—Tierney Wilson, CMO of Sakara, and Jessie Reder, SVP of product development and regulatory at MAĂ‹LYS—will sit down to discuss the keys to their brands' category-defining successes and address questions from a live audience.Â
This panel discussion will explore how Sakara Life and MAĂ‹LYS have achieved category-defining success in the competitive beauty industry. Key topics will include:
- Strategies behind their growth and resilience
- Navigating consumer trends like inclusive body care and holistic wellness
- Leveraging innovation in product development
The discussion will also cover how these brands build meaningful connections with informed, values-driven consumers through community engagement, marketing, and social media, with a focus on TikTok’s impact. Finally, the panelists will share lessons for other brands and discuss future opportunities in beauty innovation.
This will be a rare opportunity for attendees to hear directly from two buzzy brands that can offer insights for R&D and marketing innovation at any scale.Â
The timing is critical, given the boom in both body skin care and holistic wellness.Â
👉🏽 Register now!
The Body Care Boom Decoded
Consumer skin care spending is moving beyond the face. Per Circana, 2024's body skin care sales outperformed the facial segment, driven by formats such as creams, lotions, cleansers and hand soaps. Let’s break down those trends.
According to Circana data, mass body care retail sales volume totaled $6.9 billion in 2024. Notably, upstart ingredient-focused brands are taking market share among body wash shoppers, but hand and body lotion is still ruled by establishment, dermatologist-backed and natural brands.
Body creams were the superstar of the prestige body care space, generating about 70% of incremental dollar volume gains and growing by 20%. Brands highlighting retinol (driving 17% growth) and shimmer effects (driving 158% growth) outperformed the overall category, per Circana. Prestige hand soap sales, meanwhile, grew 124%.
Unlocking Growth: the Booming Wellness Market
The combined U.S. beauty and wellness market grew 5% in 2024, totaling $225 billion, per Circana data presented at the 2025 CEW state of the industry event. Across all households, the dollars spent on wellness products, including vitamins, supplements and weight control/nutritional products, are up 8.5% year-over-year. For mass beauty buyers, that increases to 8.6%. But for prestige shoppers? That increase totals 12%. This offers a clear opportunity for beauty brands to further tie into wellness benefits.
👉🏽 Register now!
MAĂ‹LYS Redefines Body Care with Science-Backed, Confidence-Boosting Solutions
MAĂ‹LYS has been making waves in the beauty industry, earning a reputation for its innovative body care solutions that celebrate confidence and self-love. Recently, the brand launched its much-anticipated cellulite-targeting serum, which has already received glowing feedback from professionals and customers alike. Known for formulating highly effective products backed by science, MAĂ‹LYS continues to push boundaries with its commitment to inclusive beauty and cutting-edge formulations.Â
Sakara Life: an Inside-out Approach to Wellness & Beauty
Sakara Life is a wellness brand that seamlessly blends beauty and holistic health through its nourishing, plant-based meals and wellness products. Their approach emphasizes the idea that true beauty comes from within, offering nutrient-dense, organic foods designed to support both physical vitality and inner glow. With a focus on clean ingredients, mindful eating, and overall well-being, Sakara Life creates a lifestyle that nurtures the body, mind, and spirit, encouraging individuals to feel beautiful from the inside out.
About our experts...
Jessie Reder: Innovating Beauty Through Expertise in Product Development and Marketing
Jessie Reder is a seasoned product development expert with over 20 years of experience in body, face, hair, and color cosmetics.
With a degree in ethnobotany from UC Davis and an MBA in Marketing from UCLA, she excels in crafting unique ingredient stories and identifying market opportunities.
As SVP of product development and regulatory at MAELYS, Jessie has driven the creation of clinically proven body care products celebrated for their innovative textures, bold fragrances, and sensorial appeal.
Previously, she played a key role at Algenist, developing the first clinically proven Vegan Collagen, and held product development positions at Alterna Haircare and Freeman Beauty.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
- Dates:Â March 12-13, 2025
- Location:Â Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
👉🏽 Registration is now open.
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.Â
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
đź‘€More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!
👉🏽 Registration is now open.
