Aptar Beauty Launches HDP, a High-Dose, All Plastic Pump

Aptar Beauty has introduced HDP, a high-dose all-plastic dispensing pump, to the North American market. Designed specifically for personal care formulations, HDP boasts the shortest stack height in the industry and is fully e-commerce compatible, catering exclusively to the North American region.

This innovative pump addresses the packaging challenges brands face across transportation, retail storage, and display, offering a practical solution for omnichannel demands. Easy to use and ideal for large bottles, HDP is perfect for everyday applications. As an added benefit, it is also recyclable, making it a sustainable choice for modern packaging needs.

All-plastic Design for Compatibility and High Recyclability

Engineered to dispense a generous 3.5 cc per stroke, HDP is ideal for body care, baby care, hair care, and other applications that require a bigger bottle and higher dosage. Its all-plastic design includes a metal-free spring positioned outside the dosage chamber. This not only ensures product compatibility and formula integrity, but also allows the entire pump to enter the polypropylene (PP) plastic waste stream. Moreover, post-consumer recycled Resin (PCR) can be blended with conventional resins to further enhance sustainability.

Shelf-sized, Stackable and E-commerce Capable

The HDP Pump is designed with the shortest stack height and e-commerce capability, available only on the North American market.Aptar BeautyWith its down-locking design, HDP is e-commerce capable, keeping it safe and secure in transit. The twist-to-lock pump is easy to use and does not require an additional e-clip to prevent actuation during transportation.

HDP’s short stack height ensures an easy fit and enhanced product visibility on the shelf. At 15 mm, the pump is the shortest in the high-dose, all-plastic market. It is available only for the North American market.

Easy Customization

Available with two different neck diameters (28 mm and 33 mm), this pump’s modular design allows easy customization. Aptar Beauty can apply different colors and finishes to the pump and collar to adapt the look and feel to the brand’s DNA.

Jesse Martinez, platform director NA, lotion and cosmetic pumps marketing, said, “HDP is our first all-plastic, high-dose dispensing pump, designed with the shortest stack height. It uniquely allows brands to meet market demands for reliable shipping solutions, while supporting their sustainability goals.”