Albéa Showcases Tailored Solutions For American Skin Care And Makeup Brands at Makeup In Los Angeles

At the MakeUp in Los Angeles show, Albéa showcased sustainable and innovative packaging solutions for American skin care and makeup brands.

Metamorphosis Kraft Paper TubeAlbea Cosmetics & Fragrances

Albéa Tubes

• launched the Metamorphosis paper-based tube with up to 50% paper content, paired with the Ecofusion top, produced at the Queretaro plant in Mexico to meet demand for local sustainable packaging.
• introduced the Slight Cap, a low-profile cap with a 17% weight reduction compared to standard flip-top caps, designed for eco-friendliness.
• presented the EcoTop family, featuring head-cap fusion in various sizes and shapes, offering customizable, sustainable designs.

Albea Cosmetics & Fragrances

Albéa Cosmetics & Fragrance

• debuted Polaris, a mono-material PP refillable jar with an attached invisible-hinge cap for easy use, built with the TWIRL refill system to promote refillable solutions and inclusivity.
• highlighted the North America Collection, a range of 10 recyclable and reusable packaging solutions, including bottles, jars, compacts, and mascaras, all locally manufactured.
• reinforced its commitment to reducing virgin plastic use by 20% by 2030, in line with Ellen MacArthur Foundation guidelines.