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Type: Article
Section: Retail
Once you’re on-shelf, the only thing that really matters for you and the retailer is sales velocity. Velocity is the number of units or dollars your brand does in a given time period. To understand what velocity is needed, you need to understand the expectations of your new partner.
Everyone Wants to Be Omnichannel: Here’s How to Succeed
Beauty brands need to ask themselves key questions and ensure they’re ready to go on-shelf amid shifting market realities.
May 9th, 2024
According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.
Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions
According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.
Mar 14th, 2024
As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Oct 3rd, 2022
Beautybridge Gci2209 Lead
Your Partner for Europe
Europe has been a gap too far for many Brands in the USA. EU Dossiers, shipping and time are hurdles. Beauty Bridge Labs is your answer to this market of more than 500 million.
Sep 9th, 2022
Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.
3 Ways Beauty Brands Can Shine on Tik Tok
With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.
Aug 1st, 2022
Authentix Gci2208 Lead
Is Your Brand Being Targeted By Online Counterfeiters? [Free Brand Scan]
As online marketplaces become increasingly popular for consumers to purchase cosmetics, the threat of counterfeiting also increases. Learn how SIPI’s online monitoring services can stop counterfeiters in their tracks.
Jul 29th, 2022
Gucci created a Gucci Garden Experience on Roblox offering virtual “digital twins” of its products during the pandemic.
Beauty Brands Can Lead the Way to the Metaverse
The ultimate vision for the metaverse isn’t quite here yet but we’re already seeing examples of digital spaces that blur the lines between real and virtual living.
Jul 18th, 2022
Bloomreach Gci2205 Lead
Using Commerce Data to Divide and Contour in the Cosmetics Industry
With an increasing number of beauty brands competing for visibility in today’s overcrowded market, many businesses have begun revamping their e-commerce strategies to uphold customer expectations. If your brand is behind, learn how to catch up!
May 19th, 2022
Michael Ronen is the president and co-founder of Branded.
[interview]: Branded’s Micro E-commerce Business Acquisition Strategy
Branded is looking for digitally native e-commerce personal care, beauty, health and home businesses with outstanding brand potential—so-called “challenger brands.”
Mar 17th, 2022
Desert Island Duo blush/bronzer stick from DIBS Beauty.
Inside DIBS’ Sustained Growth Strategy Industry
How a community-facing, personalized approach powered by multiple brand "magnets" is propelling this upstart brand amid unprecedented times.
Jan 12th, 2022
Beauty brands demonstrate prestige via hot foil metallic detailing, embossing and debossing, which add a premium finish to logos and illustrations.
5 Product Label Tips for Increasing Digital Reach
Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.
Dec 16th, 2021
Getting a product in-store is a major milestone.
5 Steps to Conducting a Retail Store Audit
Guaranteeing your product’s success on the shelf.
Nov 30th, 2021
U.S. prestige beauty purchases in Q1 2021 reveal a resurgence in non-home-centric behaviors.
[update] US Prestige Beauty Q1 2021: NPD
"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."
Apr 30th, 2021
Sister Jenna is a doctor of meditation and director of the Washington D.C. Meditation Museum.
The Beauty of Meditation
Beauty brands can share these tips to enhance the products they offer.
Apr 16th, 2021
Merchandise financial planning is the starting point for the retail planning process.
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Apr 5th, 2021
Women are buying between 51% and 100% of their beauty products online now
The Beauty E-commerce Packaging Playbook
What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.
Jan 29th, 2021
Beauty Collection has locations in West Hollywood, Malibu and Marina Del Rey.
Q&A: Wellness is Booming at Beauty Collection
What’s trending at the high-end beauty retailer.
Jan 6th, 2021
During lockdown, consumers started to seek out familiar at-home self-care routines.
What Recovery Looks Like
How 6 companies are navigating the road to recovery.
Jul 1st, 2020
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