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Type: Article

Section: Consumers & Markets

'In the 2010s, there was a lot of interest in DTC brands, but of course this is no longer the case,' says Tina Bou-Saba. 'Today, everyone wants brands to be omnichannel, and while I generally agree, there are challenges with this go-to-market strategy as well.'

Beauty Brand Investment Advice for Changing Times: Tina Bou-Saba

Before considering raising money from investors, brand founders need to be clear on what they want for their business.

The phrases 'cosmetics lash xl' and 'Yep cosmetics lash xl' have surged in searches within the past week. TikTok reports some 88.1 million posts on the product, with one of the most popular 'results' videos capturing 59.9 K views.

Trending: Yep Cosmetics Lash XL Growth Serum, Bambie Thug, Hair Marbling and More

What searches and hashtags in beauty are trending this week? Our Consumer Pulse report reveals: Yep Cosmetics Lash XL growth serum, AOA makeup blender and Drop Liquid Foundation, Bambie Thug (no makeup), discoloration/retinol/mandelic/TXA serum and more.

The parents of Gen Alpha kids over-index for usage/interest in brands such as e.l.f., Sol de Janeiro, Rare Beauty, Drunk Elephant, Bubble, Tarte, Milk Makeup, Glow Recipe and Summer Fridays compared to the parents of Gen Z consumers.

Gen Alpha's 9 Favorite Beauty Brands

Gen Alpha households are more brand-sensitive than their peers and often engage in categories more than their counterparts.

Tweens love beauty for a complex mix of reasons.

Teens x Beauty: a Growing Love Affair

Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.

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Data-driven Approach to Formulating for Generational Beauty Preferences

Vantage surveyed over 2500 U.S. consumers to understand generational beauty preferences to inform the creation of 17 innovative formulations. Discover how advanced formulation solutions can inspire your product development across diverse demographics.

Image Skincare launched its new Daily Prevention SPF collection, featuring six products.

Image Skincare Debuts SPF Collection Amid Growing Consumer Interest in Sun Care Products

A report released by Grand View Research shows that the global sun care cosmetics market size was valued at $8.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030.

About 56% of beauty and personal care industry professionals expect 2024 performance to improve slightly from 2023, while 46% expect 2028 performance to improve greatly from 2023.

The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More

Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.

Historically, sun care was primarily used to shield against UV rays and avoid sunburn, but with growing skin health awareness among consumers, demand is rising for products that provide more than just protection.

Skinification is a Game-changer for Sunscreen Usage

Skin health motivations and multifunctionality, paired with skin care ingredients and claims, are revolutionizing the category.

'Luxury beauty products' is on our top trends list this week; Google Trends reported searches were up 600% on this phrase.

Trending: Luxury Beauty, Propolis Toner, Ahsoka Makeup and More

Our weekly Consumer Pulse on the socials uncovers insights in cosmetic-related web searches. Trending now: Megan Fox no makeup, Ahsoka Indian makeup, luxury beauty products, propolis toner, pink goth makeup, corn row braid editorials and white lip gloss.

Sarah Foley has more than 20 years of experience as a seasoned private equity professional, operator and investor across a variety of industries.

How to Differentiate a Beauty Product & Fill a Consumer Gap

A Q&A with Sarah Foley of SWAT Equity Partners.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Shamin Rostami Walsh, managing director at BAM Ventures, has been an angel investor for more than 17 years.

BAM Ventures is Seeking Brands with Super Fans: an Interview with Shamin Rostami Walsh

BAM Ventures, an early stage VC firm based in Los Angeles, focuses on backing the next rising consumer brands, products and technologies worldwide.

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Curious about the latest trends in Beauty and Personal Care innovation? [download free report]

Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.

Ritual and a sense of order are among the drivers bringing tweens to skin care.

Decoding Generation Alpha & Beauty

"When did 10-year-olds start worrying about wrinkles and getting older?" said Firdaous El Honsali, global vice president, Dove.

Focusing on ingredient quality can help brands beat out lesser dupes.

Are Beauty Dupes a Good Thing?

NielsenIQ's Tara James Taylor argued in her briefing that not only are dupes a major force in the U.S. market, brands that are most duped are typically doing very well.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

Beauty 2023-2026: Category Blur & Continued Growth

PLUS: Sales totals and trends for makeup, skin care, hair care, fragrance and more.

'The Best Micellar Water Types that will be Indispensable in Your Skin Care Routines' were highlighted for their multi-tasking cleanser, moisturizer and skin-refreshing properties.

Trending: Hard Candy x Girl Scouts Makeup, Garnier Micellar Water, Glycolic Acid Spray and More

Our Consumer Pulse report on the socials uncovers insights in cosmetic-related searches. Now trending: Hard Candy's Girl Scouts Cookies makeup; Garnier micellar makeup remover; Makeup by Mario Bronzer; aura and BIAB nails; glycolic acid spray; etc...

Looking ahead, Circana is forecasting 10% growth for the U.S. prestige beauty market, with expansion slowing in 2025 and 2026 to 8% and 7%, respectively.

Beauty Growth to Continue Through 2026

The rise of India, emerging shopper trends and the rise of masstige are reshaping the industry.

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