Kylie Jenner, founder of Kylie Cosmetics, said, "I am so excited to launch Kylie Cosmetics in India—I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can't wait to share my collection with all my fans in India."
As Global Cosmetic Industry reported earlier this year, a rising number of global brands have turned to the Indian market amid challenges in China.
Now comes news that Kylie Cosmetics has partnered with omnichannel specialist House of Beauty to expand into India. The brand is available exclusively in 25 Sephora India stores nationwide and online on www.sephora.in.
The launch collection includes:
- Matte and Velvet Lip Kits
- Precision Pout Lip Liner
- Power Plush Longwear Foundation
- Kylash Volume Mascara
- Power Plush Longwear Concealer
- Tinted Butter Balm.
Kylie Jenner, founder of Kylie Cosmetics, said, "I am so excited to launch Kylie Cosmetics in India—I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can't wait to share my collection with all my fans in India."
!['Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.](https://img.gcimagazine.com/files/base/allured/all/image/2024/04/370162342_682917563865368_4553016856103776370_n.66268d872fb63.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=0%2C0%2C1080%2C1080&w=340)