Timed with the FIFA World Cup 2026, AXE (Lynx in the United Kingdom) launched a collection that’s best described as a return to fine fragrance, featuring three new products and a slogan, “Smell your best when you look your worst,' that places the brand in the stands with fans, challenging the chaotic essence of sports-watching at a sensory level.
Behind AXE’s Strategic Return to Fine Fragrance with a FIFA World Cup 2026 Partnership
Global Cosmetic Industry speaks with Caroline Gregory, Global Brand Director of AXE/Lynx, on partnering with FIFA World Cup 2026, the launch and the return to fine fragrance.
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
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Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.
Gucci Beauty Changes Hands Early: Coty Cashes Out as L’Oréal Secures a 50-Year Luxury Prize
Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.
Jul 7th, 2026
July/August 2026
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MOON: mascara in glass by Lumson and Ponzini
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MOON: mascara in glass by Lumson and Ponzini
May 14th, 2026
While influencers drive consumer excitement and feed AI recommendations, online sources that lead include Reddit, Who What Wear, Wikipedia, Sephora and Allure.
The Top Sites ChatGPT is Using for Beauty Recommendations
Jun 26th, 2026
“What stands out in these findings is the clear convergence of digital and physical behaviors,” said Jacqueline Flam, managing director, beauty and health at NIQ. “Gen Alpha is highly fluent in AI and personalization, but they are using these tools to enhance discovery and build confidence, not to replace in-store experiences. For brands and retailers, this means creating connected journeys that link digital influence with real-world engagement.”
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
Jun 18th, 2026
The positioning is familiar e.l.f. logic—high perceived value, aggressively accessible pricing, and a strong cultural halo built from its cosmetics and skin care businesses.
e.l.f. Dives Into Hair with Mass Entry, Prestige Play and a $6–$10 Disruption Bet in a Split Hair Market
Jun 15th, 2026
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Choueiri brings more than 25 years of international beauty experience spanning North America, Europe and Asia. Most recently, he served as CEO and president, Americas, for Kering Beauté, where he led the company's largest regional business, strengthened the market position of luxury fragrance house Creed and helped launch fragrance lines for fashion brands including Bottega Veneta and Balenciaga.
Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates
The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.
Jul 15th, 2026
For Urban Outfitters, the launch aligns with continued momentum in its beauty business. According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines, making it the retailer's most widely used beauty category.
Urban Outfitters Bets Big on Gen Alpha Beauty with Exclusive Yes Day Rollout to 60 U.S. Stores
According to the retailer's UO Insiders community, 96% of members incorporate skin care into their routines.
Jul 15th, 2026
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
Sponsored
Precision Systems: Closing the Efficacy Gap through Functional Packaging Architecture
From passive packaging to precision delivery, discover how beauty brands are closing the “Efficacy Gap” with smart microneedling, integrated LED therapy, and next-gen skincare technology designed to maximize real results.
May 18th, 2026
The launch comes as e-commerce continues to reshape beauty purchasing behaviors
Aptar Secures the E-Commerce Journey with Next-Generation Closure Solutions
The launch comes as e-commerce continues to reshape beauty purchasing behaviors.
Jul 9th, 2026
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Light Up Your Routine: Nuon Medical Debuts Smart Beauty Applicator
Jul 9th, 2026
Cosmoprof North America Las Vegas returns to Mandalay Bay today, July 13, running through July 15, for its 23rd edition, bringing together more than 1,000 exhibitors alongside new networking and education initiatives.
TODAY IS THE DAY: Cosmoprof North America Returns with New Buyer Programs, Startup Pitches and Live Podcasts
The show is also expanding its educational programming with the launch of Entrepreneur Academy 201 for scaling brands.
Jul 9th, 2026
Whether you're hunting for the next breakout ingredient, scouting packaging partners, tracking retail shifts or filling your meeting calendar from breakfast to happy hour, Cosmoprof North America remains one of the industry's most valuable business stops of the year—and a reliable preview of where beauty is headed next.
Cosmoprof North America Is Back—Here's What's Worth Your Time
Beauty's biggest power players converge in Vegas for industry-shaping product launches and strategic deals.
Jul 9th, 2026
The newly validated cosmetic ingredients include Emulium Mellifera MB, Compritol 888 CG MB, Emulium Delta MB, Plurol Diisostearique CG and LAS MB, all produced to the same quality, regulatory and analytical standards as Gattefossé's worldwide manufacturing network.
Gattefossé Validates Eight Ingredients at Texas Manufacturing Site
Five cosmetic ingredients and three excipients now produced domestically by Gattefossé.
Jul 9th, 2026
Belle Brands global president Teresa Lo said Versed aligns with the company's strategy of acquiring high-performing, consumer-centric brands with strong retail appeal.
Belle Brands Expands Beauty Portfolio with Acquisition of Versed
Versed aligns with the company's strategy of acquiring high-performing, consumer-centric brands with strong retail appeal.
Jul 9th, 2026
Fresh off a $4 million funding round, co-founder and CEO Kathy Widmer and co-founder and CCO Barry Bruno say they believe the category is undergoing a structural transformation.
The Body Care Boom Is Just Beginning, Say Dewsy's Founders
Body care is finally catching up to facial skin care—and the founders behind Dewsy explain why this shift is permanent.
Jul 8th, 2026
Debut and Natura have formed a strategic partnership to develop and commercialize an AI-discovered longevity ingredient complex that combines precision biotechnology with Amazonian biodiversity.
Editor’s Notebook: the Beauty Ingredients Driving Newness in the Market
From mango derivatives to upcycled hydrocarbons, ingredient technologies are rapidly evolving.
Jul 8th, 2026
The Compact Skin Analyzer brings a diagnostic layer to at-home skin care, using light-based assessment and vibrational feedback to evaluate hydration and skin balance.
Packaging Look Book: Co-Engineering Sustainability & Performance
Packaging must deliver across the full lifecycle, from shelf appeal to end-of-life circularity, without compromise.
Jul 8th, 2026