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Brindley will solely oversee the company's merchandising, ecommerce, wellness and marketplace strategies, while also leading the company’s assortment brand building strategy.
Ulta Beauty Names Lauren Brindley to Drive Merchandising and Digital Strategy Amid Growth Challenges
The move comes at a time when the retailer has experienced sales challenges, as well as a pause in growth of its Ulta Beauty at Target store-in-store program.
Apr 17th, 2025
These events, marking the decades-long partnership between Neiman Marcus and ELC, will feature curated product showcases and immersive experiences in select Neiman Marcus locations.
In Honor of Leonard A. Lauder's Award, Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations
By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
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Yepoda, a Korean beauty brand known for sustainable and clean formulations, has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments.
K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest
Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.
Mar 25th, 2025
Crafting Beauty: The MPlus Cosmetics Journey
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Crafting Beauty: The MPlus Cosmetics Journey
Founded in 2002, MPlus Cosmetics specializes in contract manufacturing color cosmetics for face, eyes, and lips. The Italian company blends innovative products with cutting-edge brushes, offering fast time-to-market and a comprehensive 360° service.
Mar 14th, 2025
Waldencast reports strong growth and announces Milk Makeup’s Ulta Beauty expansion.
Waldencast Reports Q4 2024 and Launches Milk Makeup into Ulta Beauty Stores
Waldencast reports strong 2024 growth with a 27.5% revenue increase, highlights include Milk Makeup's expansion to Ulta Beauty in 2025 and Obagi Medical's continued success.
Mar 24th, 2025
Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.
New Retail Expansions: Lola from Rio, Hairitage & More
The latest retail expansions from Lola from Rio, Hairitage by Mindy, and Persona Cosmetics highlight how these beauty brands are driving accessibility, inclusivity, and sustainability in the industry.
Mar 21st, 2025
Charlotte Tilbury, the iconic luxury makeup and skin care brand, has partnered with Bluemercury to bring its award-winning products to more customers across the nation.
Charlotte Tilbury and Ultra Violette Expand Their Reach in the U.S. Market
Charlotte Tilbury, founded by British makeup artist Charlotte Tilbury, MBE, is now available in 35 Bluemercury stores nationwide and online.
Mar 14th, 2025
Ulta Beauty lost market share in fiscal 2024; the retailer has a plan for a turnaround.
Decoding Ulta Beauty Unleashed & the Retailer's Return to Market Share Gains
Amiee Bayer-Thomas has been named chief retail officer, centralizing all store functions under her leadership.
Mar 14th, 2025
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
British-based Revolution Beauty is increasing its presence in the U.S. market through Walmart stores and Walmart.com.
Beauty’s Big Retail Moves: Revolution Beauty, OVERTONE and Rodan + Fields Expand Nationwide
Bringing top beauty and skin care brands to Walmart, Sally Beauty, and Ulta Beauty.
Mar 3rd, 2025
This one-day-only event invites beauty enthusiasts to explore the best in makeup, skin care, hair care and wellness through exclusive experiences, live tutorials and brand meet-and-greets.
Ulta Beauty World Unveiled: An Immersive Beauty Event Coming to San Antonio in 2025
This one-day-only event invites beauty enthusiasts to explore the best in makeup, skin care, hair care and wellness through exclusive experiences, live tutorials and brand meet-and-greets.
Feb 28th, 2025
68% of global beauty purchases are driven by social commerce, per new NIQ data.
Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items
“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.
Feb 27th, 2025
Nina LaBruna is co-founder of Fazit, which has gained significant attention for its innovative makeup patches, which have become a viral sensation in the beauty world.
The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate
This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.
Feb 24th, 2025