Digital/E-commerce

These events, marking the decades-long partnership between Neiman Marcus and ELC, will feature curated product showcases and immersive experiences in select Neiman Marcus locations.
In Honor of Leonard A. Lauder's Award, Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations
Neiman Marcus and The Estée Lauder Companies celebrate Leonard A. Lauder’s legacy with exclusive events nationwide. Attendees can enjoy curated brand activations, luxury experiences, and iconic beauty products.
Apr 1st, 2025
By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.
New Retail Expansions: Lola from Rio, Hairitage & More
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Charlotte Tilbury, the iconic luxury makeup and skin care brand, has partnered with Bluemercury to bring its award-winning products to more customers across the nation.
Charlotte Tilbury and Ultra Violette Expand Their Reach in the U.S. Market
Charlotte Tilbury, founded by British makeup artist Charlotte Tilbury, MBE, is now available in 35 Bluemercury stores nationwide and online.
Mar 14th, 2025
Ulta Beauty lost market share in fiscal 2024; the retailer has a plan for a turnaround.
Decoding Ulta Beauty Unleashed & the Retailer's Return to Market Share Gains
Amiee Bayer-Thomas has been named chief retail officer, centralizing all store functions under her leadership.
Mar 14th, 2025
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025
Lumson launches TAG ELECTA, the airless revolution in a square format
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Lumson launches TAG ELECTA, the airless revolution in a square format
In its 50th anniversary year, Lumson, the Italian leader in premium airless solutions with pouch technology, introduces TAG ELECTA, the first airless system with a pouch in a square design.
Feb 10th, 2025
This one-day-only event invites beauty enthusiasts to explore the best in makeup, skin care, hair care and wellness through exclusive experiences, live tutorials and brand meet-and-greets.
Ulta Beauty World Unveiled: An Immersive Beauty Event Coming to San Antonio in 2025
This one-day-only event invites beauty enthusiasts to explore the best in makeup, skin care, hair care and wellness through exclusive experiences, live tutorials and brand meet-and-greets.
Feb 28th, 2025
68% of global beauty purchases are driven by social commerce, per new NIQ data.
Navigating the $1 Trillion Beauty Market: Insights for 2025 Success & 10 Action Items
“In the rapidly changing beauty industry, success in 2025 is a delicate balance," said Tara James Taylor, senior VP beauty and personal care at NIQ.
Feb 27th, 2025
Nina LaBruna is co-founder of Fazit, which has gained significant attention for its innovative makeup patches, which have become a viral sensation in the beauty world.
The 'Taylor Swift Surge,' Retail Expansions, BeautyTok & More: Fazit x ESW Beauty Join Beauty Accelerate
This session will explore the inspiring stories behind their brands, showcasing how ESW Beauty's commitment to clean, sustainable skincare and Fazit's celebration of acne positivity and individuality have built devoted followings.
Feb 24th, 2025
Renowned French makeup artist Violette Serrat’s beauty brand, VIOLETTE_FR, is set to launch at Sephora across North America. Starting February 28, 2025, the brand will debut in over 190 Sephora stores, including dedicated gondolas and the 'Next Big Thing' section.
Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR, Cécred, and Saltair Lead the Way
Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S.
Feb 24th, 2025
The Original 101 Ointment ($17) provides 101 uses, from soothing chapped lips to dry skin patches, while the Strawberry 101 Ointment ($13.50) adds a fruity twist with alpha-hydroxy acids for gentle exfoliation.
Lanolips Founder Kirsten Carriol Talks Target Nationwide Expansion, Lanolin's Appeal & More
Lip care, like skin care and hair care, is fusing back to the basics and integrating actives for skin care benefits.
Feb 20th, 2025
NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Feb 17th, 2025
Three of the top 10 most cited confidence boosters are hair related, including good hair days and new hairstyles, as well as successful covering of gray hairs.
Hair Care 2025: Scalp Health & Category Blur
Pro and pro-inspired hair care is increasingly going mainstream. Salon-grade brands now make up about 10% of Target's hair assortment, while Sephora offers more than 1,000 products from professional and salon brands.
Feb 17th, 2025