“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”
LIGHTFIELD STUDIOS at Adobe Stock
With SPF defense turning up in an ever-growing array of product formats and consumers increasingly aware of the need for year-round SPF defense, brands have an unprecedented opportunity to capture white space and add value to their product innovation.
