12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More

Jun 7th, 2024

Rachel Grabenhofer, C&T

Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

Searches on "d'Alba Skin Care" rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

Image by uliab at Adobe Stock

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: white truffle K-beauty, waterless skin care, pride makeup, ginseng toner, anti-frizz hair care, droopy eyes and more. Following, we delve deeper into a few that caught our attention.

Log in to view the full article

Weightless Beauty: Unveil the Light Within

Weightless Beauty: Unveil the Light Within

Looking for a sustainable beauty experience beyond the ordinary? Our lightweight emollient is designed to elevate your skincare experience. Dive deeper and unveil the full potential of PALMESTER 5305 (Propylene Glycol Dicaprylate/Dicaprate).

Adobe Stock 327020355

Packaging for Beauty | Skin Care Ingredient Launches + Trends: July/August Insider Insights

This month we delve into the diverse skin care and packaging for beauty categories.

Prestige hair product sales in Q1 2024 was led by products offering solutions for hair thinning and loss, as well as wellness-oriented SKUs such as hair oils and serums, scalp care, and heat protectants. All of those categories grew sales between 13% and 25% in Q1, per Circana.

Beauty’s 8 Top Growth Areas

The latest data points to beauty's key opportunities amid slowing growth.

“E-commerce platforms create opportunities for legitimate companies to grow and reach new consumers, providing them with more choices and greater convenience,' PCPC notes. 'However, the current structure is vulnerable to exploitation and contributes significantly to a rise in illicit trade. Counterfeit personal care products damage businesses, disregard regulatory protections and more importantly threaten consumers’ health and safety.'

The SHOP SAFE Act of 2024 Seeks to Tackle Beauty's Multi-billion-dollar Counterfeiting Problem: PCPC

Led by Reps. Darrell Issa (CA-48), Jerrold Nadler (NY-12), Ben Cline (VA-06) and Hank Johnson (GA-04), the act addresses many concerns brands have about e-commerce platforms offering questionable beauty products.

Per Google Trends, searches on 'talc-free makeup' are up 350% in the past seven days, which may be due to The Guardian's June 10, 2024, headline: 'Is there asbestos in your makeup? Why women with cancer are suing big beauty brands.'

7 Trends in Beauty — Talc-free Makeup/J&J Settles, Unsafe Products in Sri Lanka, Hair Bonding, Peptides and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Emerging this week are: talc-free makeup and J&J's settlement, unsafe products in Sri Lanka, hair bonding, Argireline hexapeptide products and more.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

PCPC President and CEO Tom Myers, said, 'On every measure, our industry is thriving and contributing to the U.S. economy while serving as an agent for positive change for people and the planet. Our member companies are committed to creating employment opportunities, driving innovation through scientific research, and supporting consumers’ health and well-being.”

PCPC's 'The Beauty of Impact' Report Highlights Industry's Contributions to Economy

The beauty industry supports 4.6 million jobs.

Companies should review all product labels and update them to include Responsible Person contact information. They should also take stock of any noncompliant inventory and assess the practicability (and cost) of relabeling those products.

How Cosmetics Companies Can Avoid MoCRA Compliance Pitfalls and Litigation

Despite MoCRA’s efforts to clarify and standardize regulations, and even though its requirements have only been in effect for a handful of months, cosmetics companies have already started to encounter pitfalls.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

Annika Groenick, product and sales manager, Berg + Schmidt GmbH & Co. KG, says, “Sun care has traditionally been a category driven by seasonal sales. As UV radiation is known to be one of the major causes of skin cancer and premature skin aging, SPF is essential not only in traditional sunscreens but also in daily care products.'

Insider Insights: Sun Care & Color Cosmetics Trends + Launches | Packaging for Beauty | Ingestible Best Practices

Multi-functionality and sustainability are dominating these markets.

The tag #moringacapsules has more than 9,300 posts on Instagram. While this in reference to ingestibles, moringa is part of a larger metatrend that might be worth watching for cosmetics.

9 Top Trends in Beauty: Linda Seidel, 'Toxin-free' Insight Cosmetics, Moringa, #Greenshampoo and More

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Bubbling to the top this week are Linda Seidel corrective cosmetics, Insight Cosmetics' 11 "toxin-free" serums, moringa metatrend, #deadhair, #greenshampoo and more.