10 Most Popular Celebrity Beauty Brands

Aug 30th, 2023
Rare Beauty is the most popular celebrity beauty brand.
Rare Beauty is the most popular celebrity beauty brand.

Beauty and wellness marketplace Fresha has revealed the Top 10 most popular celebrity beauty brands. 

The list was created using the average monthly search volume for each beauty brand, the Instagram following of each official account, TikTok posts and the number of views on each TikTok hashtag.

An overall beauty index score (out of 100) was then calculated from each variable to find the most popular celebrity beauty brand.  

  1. Rare Beauty (94.58)
  2. Kylie Cosmetics (88.43)
  3. Fenty Beauty (86.3)
  4. Florence by Mills (86.64)
  5. r.e.m beauty (75.62)
  6. Jeffree Star Cosmetics (75.53)
  7. Supergoop (64.59)
  8. Haus Labs (64.21)
  9. Rhode (64.04)
  10. Goop (61.98)

 

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