Aptar Beauty's new Color Code PCR is reportedly the first fragrance pump available with as much as 67% mechanical PCR Plus resin content without compromising on customization options and aesthetics.
The snap-on pump system is manufactured Italy and dispenses an 80 mcl dosage. The design is fully customizable, per Aptar, allowing for a variety of colors in a glossy finish.
Aptar's Color Code PCR Sustainability Profile
The design follow's Aptar's endorsement of the New Plastics Economy Global Commitment to address plastic waste in part by rendering products more recyclable and longer-lasting.Aptar
The pump's PCR content (100% PCR Plus cap, 95% PCR Plus collar and 50% PCR Plus actuator and fixture) reportedly cuts its CO2 emissions by up to 39% compared to a pump featuring conventional content.
- This was confirmed via a life cycle analysis using Aptar's Eco Design tool, the company noted.
- This reduction in emissions allows brand clients to reduce their Scope 3 carbon output, while leveraging a PCR content claim.
The pump could also help brands avoid some plastic packaging taxes in certain regions.
The design follow's Aptar's endorsement of the New Plastics Economy Global Commitment to address plastic waste in part by rendering products more recyclable and longer-lasting.
“Color Code PCR is a stylish step towards sustainability: it is our very first plastic fragrance pump integrating PCR," said Giuseppe Barletta, regional platform manager EMEA for fragrance lifestyle, Aptar Beauty. "This pump not only adds a touch of color and differentiation to fragrance launches but can also help brands achieve their sustainability goals by committing to packaging circularity."
