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Type: Article

Beauty Product Claims & the NAD: Why Substantiation Matters

Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.

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Lauder Findings on Sirtuins, Stress and Eucalyptus

New findings highlight the importance of sirtuins in skin cell activity, how they relate to environmental signals and circadian rhythm, plus the antioxidant efficacy of eucalyptus.

If an ingredient is not well-known by consumers, we must be prepared to handle the cost of making that ingredient known, and educating the consumer regarding its positive attributes.

Aligning Claims and Brands

What formulators and product development teams need to know about performance and claims testing.

Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.

Validating Believable Beauty Claims

Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Labeling Claims—Untangling the Rules

Dissecting what is allowed on an ingredient label and the types of label claims may have detrimental consequences to the industry overall.

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Top 10 Topics Affecting Cosmetics and Personal Care Products Regulation and Litigation in 2020

Customers looking to refresh in the new year are pushing for clean and personalized skin care. In addition, companies are blazing new trends by using cannabidiol (CBD), influencers and artificial intelligence to expand their consumer base.

The 'beautyspan' refers to the duration of one’s skin and hair health/wellness, centering the discussion on holistic, preventive and regenerative strategies, rather than solely aesthetic solutions.

The Beautyspan: Biohacking Longevity (Ingredient Trend Tracker)

“Today’s longevity-boosting ingredients are designed to tackle the root causes of aging at a cellular level.”

The connection between diet and the skin has long been known, but new research points to the connections between skin and gut health for a range of issues, including acne, atopic dermatitis, eczema and psoriasis.

Gut Health as Skin Health: Ingredient Trend Tracker

Holistic wellness trends and emerging science are intersecting, providing new innovation targets for beauty products and claims.

By boosting NAD+, called the skin’s “longevity molecule,” RejuveNAD is able to to optimize cellular processes to simultaneously address “at least” five of the 12 hallmarks of aging, including mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability.

The Beauty Ingredient Agenda: Longevity x Anti-aging

The recently decoded 12 hallmarks of aging provide exciting new anti-aging targets for R&D and new claims for marketing.

Current scientific literature points to “growing evidence that cellular senescence may be an essential mechanism that drives organismal aging,” including in the skin, leading to common issues such as “wrinkling, sagging, dryness or age spots.”

Beauty’s War on Senescence: Ingredient Trend Tracker

Regenerative technologies that clear the skin of zombie cells are reshaping beauty claims possibilities. PLUS: in-cosmetics Global 2024 ingredient highlights.

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