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Type: Article
'In the 2010s, there was a lot of interest in DTC brands, but of course this is no longer the case,' says Tina Bou-Saba. 'Today, everyone wants brands to be omnichannel, and while I generally agree, there are challenges with this go-to-market strategy as well.'
Beauty Brand Investment Advice for Changing Times: Tina Bou-Saba
Before considering raising money from investors, brand founders need to be clear on what they want for their business.
May 16th, 2024
The phrases 'cosmetics lash xl' and 'Yep cosmetics lash xl' have surged in searches within the past week. TikTok reports some 88.1 million posts on the product, with one of the most popular 'results' videos capturing 59.9 K views.
Trending: Yep Cosmetics Lash XL Growth Serum, Bambie Thug, Hair Marbling and More
What searches and hashtags in beauty are trending this week? Our Consumer Pulse report reveals: Yep Cosmetics Lash XL growth serum, AOA makeup blender and Drop Liquid Foundation, Bambie Thug (no makeup), discoloration/retinol/mandelic/TXA serum and more.
May 15th, 2024
Sequential learning can train AI systems on relatively tiny beauty formula data sets.
The Beauty of AI is Speed
Artificial intelligence is accelerating beauty innovation behind the scenes.
May 14th, 2024
Lead
FIND THE PROPER TREATMENT FOR INVISIBLE HAIR DAMAGE
Polluout® Detox is an active ingredient designed to remove harmful particles and impediments from the hair and scalp, such as calcium, magnesium, copper, and other pollutants, and improve shine, combability, and treatment effectiveness.
May 14th, 2024
Author Ada Polla at left in 2015 with an intern. Polla writes, 'Our industry thrives on newness—we overemphasize new and underemphasize core.'
9 Takeaways from 20 Years of Brand Growth
While we have 20 years under our belt, it often feels like we are still a startup.
May 9th, 2024
Once you’re on-shelf, the only thing that really matters for you and the retailer is sales velocity. Velocity is the number of units or dollars your brand does in a given time period. To understand what velocity is needed, you need to understand the expectations of your new partner.
Everyone Wants to Be Omnichannel: Here’s How to Succeed
Beauty brands need to ask themselves key questions and ensure they’re ready to go on-shelf amid shifting market realities.
May 9th, 2024
The parents of Gen Alpha kids over-index for usage/interest in brands such as e.l.f., Sol de Janeiro, Rare Beauty, Drunk Elephant, Bubble, Tarte, Milk Makeup, Glow Recipe and Summer Fridays compared to the parents of Gen Z consumers.
Gen Alpha's 9 Favorite Beauty Brands
Gen Alpha households are more brand-sensitive than their peers and often engage in categories more than their counterparts.
May 8th, 2024
Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.
What Consumers Want from Hair Care in 2024
From clear benefits to specific ingredients, the data speaks for itself.
May 6th, 2024
Givaudan Active Beauty's Illuminyl 388 is an augmented green tea polyphenol (EGCG; epigallocatechin gallate) prebiotic skin brightening active with universal efficacy against skin pigmentation for all skin types.
Pigmentation 2.0: May 2024 Beauty Trend Tracker
With hyperpigmentation concerns on the rise, ingredient suppliers have launched technologies to address issues related to acne, psoriasis and more.
May 1st, 2024
Baralan has collaborated with 3D printing specialist Stratasys and glass/plastic coatings specialist ICA to launch GP3DPrint, a water-based 3D decorating service for cosmetic packaging.
Packaging Trend Tracker: May 2024
From heavy-walled bottles to enhanced refillable formats to unique applicators, packaging designs offer a growing array of brand benefits.
May 1st, 2024
Since December 2023, online searches for “whole body deodorant” have exploded, dwarfing traffic recorded over the last 20 years. Why is that?
The Whole-body Revolution
Simplicity, multifunctionality, gentleness, value and efficacy are driving exponential growth in launches promising all-over deodorizing benefits across multiple body sites.
May 1st, 2024
New systems are designed to track the identity and authenticity of natural ingredients, finished products, and more.
Beauty’s Next-Level Traceability
Beauty traceability efforts, aided by tech, are advancing quickly.
May 1st, 2024
Tweens love beauty for a complex mix of reasons.
Teens x Beauty: a Growing Love Affair
Color cosmetics are the top sector teens are spending on. That said, fragrance spend has spiked 23% year-over-year.
May 1st, 2024
While styling is the latest front in the skinification of hair care, every category continues to experience the trend.
6 Hair Care Innovation Hot Spots for 2024
From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.
May 1st, 2024
From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.
Fragrance’s Moody Moment
Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.
Apr 30th, 2024
Vantage 800x450
Data-driven Approach to Formulating for Generational Beauty Preferences
Vantage surveyed over 2500 U.S. consumers to understand generational beauty preferences to inform the creation of 17 innovative formulations. Discover how advanced formulation solutions can inspire your product development across diverse demographics.
Apr 29th, 2024
Image Skincare launched its new Daily Prevention SPF collection, featuring six products.
Image Skincare Debuts SPF Collection Amid Growing Consumer Interest in Sun Care Products
A report released by Grand View Research shows that the global sun care cosmetics market size was valued at $8.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030.
Apr 26th, 2024
About 56% of beauty and personal care industry professionals expect 2024 performance to improve slightly from 2023, while 46% expect 2028 performance to improve greatly from 2023.
The Next 5 Years in Beauty: AI, Hero Ingredients, Pricing & More
Highlights from Euromonitor’s Voice of the Industry beauty professional survey point to emerging investments, trends and more.
Apr 26th, 2024
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