What Consumers Want from Hair Care in 2024

May 6th, 2024

Denise Herich, The Benchmarking Company

Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.

Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.

Chanelle Malambo/peopleimages.com at Adobe Stock

A version of this article was presented as part of the 2024 Beauty Accelerate event in Los Angeles. Stay tuned for details of our 2025 edition. -Editor

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'After 10 years of treating acne, we've found that 90% of hair products contain pore-cloggers,' said Danielle Gronich, CEO of ClearStem and founder of San Diego Acne Clinic. 'Most consumers don't realize their hair products are breaking them out and it's a huge problem—so we formulated the first hair care line that's completely non-comedogenic, luxury feeling, and is actually amazing for the hair.'

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