"In the 2010s, there was a lot of interest in DTC brands, but of course this is no longer the case," says Tina Bou-Saba. "Today, everyone wants brands to be omnichannel, and while I generally agree, there are challenges with this go-to-market strategy as well."
Tina Bou-Saba believes that before considering raising money from investors, brand founders need to be clear on what they want for their business. In other words, how do they define success?
