The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.
LIGHTFIELD STUDIOS
Prestige skin care is experiencing strong growth as a result of professional treatment-inspired product innovation, ingredient-forward SKUs featuring super-powered vitamin C and prejuvenating peptides, holistic claims encompassing stress and sleep concerns, responsible Gen-Alpha-facing marketing, and more. Here, we break down the brand opportunities, emerging ingredient technologies and consumer profiles, and other core drivers marketing and R&D teams can leverage to win in a growing, but highly competitive market.
