Luxury skin care brand 111Skin has announced a significant minority investment from Skky Partners, a consumer-focused private equity firm co-founded by Jay Sammons and Kim Kardashian. This partnership marks a pivotal moment for 111Skin as it seeks to strengthen its direct-to-consumer business and expand its presence in key markets, including North America and Asia. Founders Eva and Yannis Alexandrides, M.D., FACS, will retain majority ownership of the brand, continuing to lead alongside CEO Vanessa Goddevrind.
Founded in 2012 by plastic and reconstructive surgeon Yannis Alexandrides, 111SKIN has become synonymous with cutting-edge skin care solutions. The brand is celebrated for its clinically inspired formulations and groundbreaking ingredient technologies, such as the proprietary NAC Y² complex. Drawing from Yannis’ expertise at the 111 Harley Street Clinic in London, 111Skin has earned a loyal following among celebrities, A-listers, and industry professionals. In 2024 alone, the brand received over 25 awards for its innovative products, further cementing its reputation in the luxury skin care market.
The partnership with Skky Partners aligns with the investment firm’s mission to support high-quality, fast-growing companies that resonate with modern consumers. Skky combines deep investment expertise with cultural and digital insights, providing brands with the tools they need to thrive in an ever-changing market. With Skky's backing, 111Skin aims to enhance its global footprint, leveraging advanced consumer engagement strategies and expanding its reach through multiple distribution channels.
Commenting on the partnership, Yannis and Eva Alexandrides expressed their excitement about the opportunities ahead: "We are thrilled to collaborate with SKKY Partners as we embark on the next chapter of 111Skin's success. The Skky team brings invaluable experience with growth-oriented brands and shares our passion for excellence."
CEO Vanessa Goddevrind echoed this sentiment, highlighting Skky's alignment with the company’s values and vision for the future.
Skky Partners managing director, David Brisske, also praised the partnership, stating, "111Skin is a coveted brand with world-class products and a loyal customer base. It perfectly aligns with SKKY’s strategy to support exceptional, growth-focused companies. We are honored to join forces with the founders and leadership team to fuel their next phase of growth." While financial terms of the transaction were not disclosed, the partnership signifies an exciting new chapter for 111SKIN as it continues to innovate and expand its global presence. The consumer-focused private equity firm is taking a minority stake in the luxury skin care brand."
