
💡 Beauty Accelerate is returning LIVE to the East Coast March 12-13, 2025 at the Ocean Place Resort & Spa in Long Branch, New Jersey, featuring expert talks from newsmaker brands and innovation thought leaders, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now.
🚨Are you a member of PCPC, CIBS, SCC or the Independent Beauty Association? Contact your organization for special partner discounts!
Beauty Accelerate 2025 is bringing together top industry leaders and innovators to explore the future of beauty and personal care. This year’s event will dive into cutting-edge topics such as longevity trends, biotechnology breakthroughs, Gen Z and Alpha consumer insights, and sustainable packaging innovations.
Featuring a diverse lineup of experts, including senior scientists, brand founders, and marketing pioneers from companies like L'Oréal, Estée Lauder, Supergoop! and Nutrafol, the event promises actionable strategies and fresh perspectives to help brands navigate the evolving beauty landscape. Get ready for a deep dive into the trends and technologies shaping the industry in 2025 and beyond.
Topics and Speakers at Beauty Accelerate 2025:
The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025
- Speaker: Nadia Khan (SVP of Brand Marketing, Maesa)
Provital USA Presents - A Novel Platform for Discovery and Biotechnology
- Speakers: Nina Esposito (Marketing Director, Provital), Nick Ignazzi (Operations Director, Provital)
Data Talk: Longevity Trends, Holistic Care & Elevated Efficacy
- Speaker: Julia Yang (Senior Research Analyst, Euromonitor International)
Beauty's Long Game: The R&D Case for Longevity
- Speaker: Morley Willoughby (Senior Scientist II, Advanced Research, L'Oreal)
Data Warmup: Gen Z x Alpha's Beauty Attitudes
- Speaker: Jennifer Stansbury (Co-Founder, The Benchmarking Co.)
Connecting with Gens Z & Alpha
- Speaker: Jessaline Orlansky (Director of Product Development, Bubble Skincare)
Symrise Presents: Discover How Symrise is Always Inspiring More
- Speaker: Michele Robertson (Director of Beauty Activations, Symrise)
The Sunification of Beauty: Why's and How's
- Speakers: Eduardo Ruvolo (Head of Clinical and Scientific Affairs, Beiersdorf Inc.), Laura McCarthy (Director of Product Development, Supergoop!)
Mineed Technology Presents: The 1-Minute Vector Patch
- Speaker: Sorn Mudla, PhD. (VP of Research and Strategic Development, Mineed Technology)
Brand Zoom-In Session: Your 2025 Innovation Playbook
- Speakers: Elina Sofia Wang (Founder, ESW Beauty), Nina LaBruna (Co-Founder, Fazit)
Dermocosmetics and Science-based Beauty: Panel Discussion
- Speakers: Peter Tsolis (VP Skincare, Estee Lauder Companies), Manessa Lormejuste (Product Developer, LORM·CO), Ron Robinson (Cosmetic Chemist, Founder, BeautyStat), Stephen Lynch (Associate VP, Skincare Development, L'Oreal), Dhaval Bhanusali (Dermatologist, Hudson Dermatology)
Evonik Presents: Master Your Mane—Natural Actives to Protect and Repair Hair Lipids
- Speaker: Kelly Wolff (Business Development Manager, Evonik)
A Whole-Body Approach to Deliver Innovations in Hair and Scalp Health
- Speaker: Kelly George, PhD (Senior Director, Innovation, Nutrafol)
Nuon Presents: Launch Lab - Beyond Packaging
- Speakers: Alain Dijkstra (CEO and Founder, Nuon LLC), Max Farrow (Sales, Nuon LLC)
Survey Data Warmup: Consumer Attitudes Toward Cosmetic Packaging
- Speaker: Jennifer Stansbury (Co-Founder, The Benchmarking Co.)
Future-proofing Beauty & Personal Care Packaging
- Speakers: Lorne Lucree (Founder, Quiet Coyote Consulting), Sushil Iyer (Head of Global Packaging R&D, Kenvue), Sara Clasen (VP of Packaging Development, Estée Lauder)
Data Warmup: Gen X's Beauty Attitudes
- Speaker: Jennifer Stansbury (Co-Founder, The Benchmarking Co.)
Aging Beautifully: The Big Business of Gen X's Empowering Movement
- Speakers: Laura Geller (Founder, Laura Geller Beauty), Sarah Kugelman (Founder, All Golden)
Salvona Presents: Intro to Salvona - Unlocking the Power of MicroEncapsulation
- Speaker: Dr. Sam Shefer (President, Salvona Technologies)
The New Beauty Innovation Playbook: Rewriting the Rules
- Speakers: Lorne Lucree (Founder, Quiet Coyote Consulting), Jess Abrams (SVP of Innovation, Danessa Myricks Beauty)
Validated Claim Support Presents: How to Get the Most Out of Clinical Studies and Before and After Photography
- Speaker: Brian Ecclefield (Founder/CEO, Validated Claim Support)
Category-defining Buzz Brands
- Speakers: Jessie Reder (SVP of Product Development, MAËLYS), Tierney Wilson (CMO, Sakara Life)
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing, and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.