Montreal-based Attitude's Oceanly Skincare range has launched Phyto-Sun, a line of solid, plastic-free and EWG-verified skin care with SPF.
The launch marries the rising trend of hybrid SPF beauty with increased sustainability dimensions.
The eight new SPF products ($20-45.00 at attitudeliving.com and amazon.com) include a tinted oil, a tinted cream, three shades of lip balms and a tinted shimmer cream.
The mineral formulations (featuring non-nano zinc oxide) comprise phytoglycogen, a vegan alternative to shellfish-derived glycogen, as well as Laminaria saccharina (brown algae rich in skin-soothing beta-glucan) and Ascophyllum nodosum (a brown algae with thar reduces skin pigmentation).
The range's packaging comprises biodegradable, plastic-free and FSC-certified cardboard tubes with a convenient push-up mechanism, as well as plant-based inks.
"Attitude is committed to reinventing beauty by raising industry standards through products crafted from clean and high-performance ingredients, presented in eco-innovative packaging aimed at reducing the use of single-use plastic," says JF Bernier, co-founder and CEO of Attitude.
