9 Top Trends in Beauty: Linda Seidel, 'Toxin-free' Insight Cosmetics, Moringa, #Greenshampoo and More

May 29th, 2024

Rachel Grabenhofer, C&T

The tag #moringacapsules has more than 9,300 posts on Instagram. While this in reference to ingestibles, moringa is part of a larger metatrend that might be worth watching for cosmetics.

The tag #moringacapsules has more than 9,300 posts on Instagram. While this in reference to ingestibles, moringa is part of a larger metatrend that might be worth watching for cosmetics.

Image by samurai at Adobe Stock

Each week, we dig into growing trends in web searches and hashtags related to cosmetics. Bubbling to the top this week are Linda Seidel corrective cosmetics, Insight Cosmetics' 11 "toxin-free" serums, moringa metatrend, #deadhair, #greenshampoo and more. Following, we delve deeper into a few that caught our attention.

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New Shatterproof And Highly Customizable PET Dropper Bottles For Prestige Beauty Brands

New Shatterproof And Highly Customizable PET Dropper Bottles For Prestige Beauty Brands

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Adobe Stock 327020355

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“E-commerce platforms create opportunities for legitimate companies to grow and reach new consumers, providing them with more choices and greater convenience,' PCPC notes. 'However, the current structure is vulnerable to exploitation and contributes significantly to a rise in illicit trade. Counterfeit personal care products damage businesses, disregard regulatory protections and more importantly threaten consumers’ health and safety.'

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Per Google Trends, searches on 'talc-free makeup' are up 350% in the past seven days, which may be due to The Guardian's June 10, 2024, headline: 'Is there asbestos in your makeup? Why women with cancer are suing big beauty brands.'

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Searches on 'd'Alba Skin Care' rose 950% in the past week, per Google Trends. The main ingredient touted across the line is white truffle extract sourced in Piedmont, Italy. *depiction only; not actual product

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Annika Groenick, product and sales manager, Berg + Schmidt GmbH & Co. KG, says, “Sun care has traditionally been a category driven by seasonal sales. As UV radiation is known to be one of the major causes of skin cancer and premature skin aging, SPF is essential not only in traditional sunscreens but also in daily care products.'

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