Cosmetify's 2024 Index reveals some of the top brands in beauty from the last year based on search data from Instagram and Google.
AdobeStock by stnazkul
Cosmetify's 2024 index provides a fascinating snapshot of the beauty industry's digital landscape. While traditional powerhouses like L'Oreal and Estée Lauder continue to dominate, the industry is experiencing a rise of new brands and trends.
Cosmetify’s 2024 index was compiled using data centered around each brand’s Instagram follower count, Instagram engagement rate, Instagram mentions, Google searches and change in searches.
Top 10 Searched-for Beauty & Personal Care Brands
- La Roche Posay
- CeraVe
- Sol de Janeiro
- Charlotte Tilbury
- The Ordinary
- L’Occitane
- Estee Lauder
- L’Oreal
- Olaplex
- Cetaphil
Top 5 Social Media Influencers
- James Charles
- Mari Maria
- Bretman Rock
- Nikkie Tutorials
- Jeffree Star
3 Brands Losing Popularity
- Nudestix: -33% decrease
- Olaplex: -66.4% decrease
- Pink Honey UK: -18% decrease
Rising Stars
- Phlur: 400% increase
- Rhode: 232% increase
- Summer Fridays: 173% increase
Cosmetify’s keyword search tool reflected that online searches for “Korean beauty” have increased by 53% year-on-year, and searches for the term “Korean skin care” are up 83% year-on-year.
Popular Brands in K-beauty
- Laneige
- Beauty of Joseon
- Cosrx
- Anua
- Missha
As the beauty industry continues to evolve, it's clear that digital innovation, consumer trends, and cultural shifts will play a significant role in shaping the future of beauty.
