Pinterest Predicts 2025, based on trends in pinned content, reveals a general trend toward maximalism and bold aesthetics across hair, makeup and nails. (Because skin care is generally a less visual sector, it often doesn't register on Pinterest's trend boards.) As for general trends touching aesthetics for the year to come, Pinterest highlighted all things pickle-related (a gourmand response to Brat summer?) and an increased focus on harder-edged boho looks. The release of the report comes as Google launches its 2024 Year in Search, which highlights unpublished trends in skin care (dry brushing), nails (cherry cola—sensing a theme?) and hair (old money haircut). Let's get into the data for the year that was and the year to come.
Top 2024 Google Skin Care Queries
Consumers had a lot of questions for Google in 2024. Notably, given that younger consumers are more likely to turn to social media or AI platforms for answers, some of the data from the platform may skew slightly older.
Despite this, Google's data is eye-opening; the top queries were:
- How to dry brush your body
- How to use oil cleanser
- How to fix crepey skin
- How to restore skin barrier
- How to prevent back acne
- How to oil pull
- How to use tretinoin for acne
- How to get glass skin
- How to fix acne
- How to tan without tanning oil
2025 Makeup Trends
Pinterest uncovered a range of trends in makeup, including cherry tones, particularly dark cherry red.
Meanwhile, Pinterest flagged a number of rising trends under the "Aura Beauty" theme, including purple blush makeup (pins up 30%) and full-color eye makeup (pins up 365%).
The "Sea Witchery" aesthetic, meanwhile, sported several rising trends, including dark siren makeup, with pins up 695%, and dark mermaid makeup, with pins up 90%.
Mother makeup trends include:
- New wave makeup, pins up 410%
- Rococo makeup, pins up 70%
2025 Hair Trends & Top 2024 Haircut Searches
The Sea Witchery aesthetic also turned up in the hair sector, per Pinterest, with pins for wavy wet hair looks up 80%.
Meanwhile, the Goddess Complex aesthetic generated a 60% uptick in pins for goddess twist braids.
According Google, the top 2024 haircut searches on the platform were:
- Alpaca haircut
- Warrior haircut
- Old money haircut
- Low fade haircut men
- French crop haircut
- Textured crop haircut
- French bob haircut
- Broccoli head haircut
- Curtain bangs haircut
- Textured fringe haircut
2025 Nail Trends & Top 2024 Nail Looks
In nails, Pinterest flagged a 65% jump in pins for sea-inspired looks, as well as a 35% uptick in matching nail looks for couples.
But the big gainer was goddess nails, under the Goddess Complex aesthetic, which saw pins rise 760%.
According to Google, meanwhile, the top 2024 nail looks by search volume were:
- Upside down nails
- Buchona nails
- Moscow mule nails
- Arrow nails
- Negative space nails
- Coquette nails
- Ballet nails
- Jinx nails
- Cherry cola nails
- Beetlejuice nails
