With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.
AnnaStills
Searches for DMAE (dimethylaminoethanol) skin care recently spiked 300% per Google Trends data, reflecting a desire for anti-aging/pro-aging benefits. Here, we break down the top trending brands, product formats and consumer questions in the DMAE skin care space.
