Megalabs USA has ascquired Geologie, a dermatologist-grade brand specializing in skin, hair, and body care. The move comes on the heels of the brands’ majority investment in DS Laboratories, signaling a broader strategy to grow its consumer dermatology portfolio. While terms of the Geologie deal remain undisclosed, founders Nick Allen and Dave Skaff will exit the business, leaving the existing brand team to integrate with Megalabs and drive initiatives in retail expansion, product innovation, marketing, and global growth.
“We are thrilled to welcome Geologie into our portfolio – an innovative brand at the forefront of wellness and health for a new generation of discerning consumers," said Fabian Rivero, CEO of Megalabs USA. “With Geologie, and through our recent investments in clinically-proven, high quality brands, Megalabs is strengthening its leadership in dermatology by delivering scientifically-advanced solutions for both skin and hair care–including effective, benzoyl peroxide (BPO)-free acne treatments that reflect our commitment to clean, safe, and forward-thinking formulations.”
Co-founded by entrepreneurs Skaff and Allen, and in collaboration with Dr. Steve Xu, a dermatologist, Geologie reportedly develops dermatological formulas using patented, clinical-grade ingredients designed to be easy to use and deliver measurable results.
“This acquisition marks a big milestone for the brand,” said CEO, Nick Allen. "MegaLabs is the perfect steward for Geologie's next phase of growth, while continuing our philosophy of clinically-proven products that are simple and effective."
“With Megalabs’s international footprint, paired with its unparalleled resources, we are confident that Geologie will continue on its trajectory to scale far beyond its existing omnichannel presence,” says Skaff. “It has been the plan to broaden the retail footprint with a focus on global markets and we trust that Megalabs is the best partner to see it through.”
Q&A with Megalabs CEO Fabian Rivero
What motivated Megalabs USA to acquire Geologie, and how does this align with your long-term strategy in the dermatology and skin care market?
Rivero: At Megalabs USA, our strategy is to architect a portfolio of innovative brands that authentically complement our mission in developing and providing effective, over-the-counter products that improve people's health and quality of life. Geologie shares a similar vision, and with the acquisition, Megalabs has the opportunity to usher the accessible, award-winning brand into its next phase of growth internationally at the intersection of the dermatology and skin care markets.
Geologie has gained recognition for its innovative and clinically-proven products. How does Megalabs plan to build on this legacy and continue driving innovation in the skin care space?
Rivero: In such sense, Geologie’s recognition and legacy is in line with Megalabs USA’s - providing innovative and clinically-proven products. We will leverage our unparalleled resources to ensure that Geologie’s philosophy remains at the core, while simultaneously scaling beyond its existing omnichannel presence. We will open the opportunity, as an integral partner, to ensure that Geologie remains the leader in modernizing and developing groundbreaking, effective and dermatologist-grade formulas that consumers and stockists can trust.
With Geologie’s proven success in the U.S. market, how do you plan to leverage Megalabs’ international footprint to expand the brand globally?
Rivero: There is an increase in global desire for health and wellness-approached skin care that is clinically-tested, and Geologie is filling that consumer void. With the brand’s recent expansion into over 900 Target doors with its clinically-proven Clear System, an acne line that is BPO-Free, offering safe, gentle and effective alternatives for acne sufferers, Geologie is set to appeal to the global consumer based on proven results, cost and accessibility, and its legacy to date. Our goal is to ensure Geologie products are readily available in all markets in the Americas and worldwide by working with retailers, Megalabs subsidiaries and distributors that are highly committed to its brands.
