July/August 2024

Global Cosmetic Industry July/August 2024

July/August 2024

Targeting plasmin levels in the epidermis can have a positive effect across all skin layers and it was with this goal in mind that dsm-firmenich designed its smart dipeptide SYN-UP®.

Reawaken the Skin’s Potential!

As with the wider economy, beauty innovation seems poised to accelerate with new AI-powered tools that allow users to chat with a virtual consultant, reverse engineer products, build new products to a wide array of regulatory, sustainability and retailer requirements, anticipate consumer liking based on reviews of existing similar products, and much more.

AI is Already Reshaping Beauty

Oral care is about more than oral health; taking cues from skin care trends, the category is expanding to more holistic care.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

More than 75% of U.S. consumers “placed some level of importance on sustainably packaged cosmetic products in 2023,” according to Statista.

Cosmetic Packaging Trend Tracker: Sustainability x Functionality

The transition toward 'clean,' sustainable and vegan formulations hasn't been linear; despite this, high-functioning alternatives continue to proliferate.

'Clean' Beauty Swaps: New Ingredients & Headwinds

The uptick in prestige skin care sales comes at a time when brands are tapping clinically effective ingredients, holistic wellness concepts and more.

What’s Driving the Prestige Skin Care Boom and How Can Brands Get in on the Growth?

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Packaging for Beauty | Skin Care Ingredient Launches + Trends: July/August Insider Insights

Prestige hair product sales in Q1 2024 was led by products offering solutions for hair thinning and loss, as well as wellness-oriented SKUs such as hair oils and serums, scalp care, and heat protectants. All of those categories grew sales between 13% and 25% in Q1, per Circana.

Beauty’s 8 Top Growth Areas

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Author Ada Polla at left in 2015 with an intern. Polla writes, 'Our industry thrives on newness—we overemphasize new and underemphasize core.'

9 Takeaways from 20 Years of Brand Growth [video]