DoorDash has teamed up with Ulta Beauty to offer on-demand delivery via the delivery platform's app from more than 1,350 Ulta stores across all 50 U.S. states.
The DoorDash-Ulta partnership first began in 2021, during the height of the COVID-19 pandemic, initially in Atlanta, Boston, Chicago, Los Angeles, Houston and Boise.
The new expansion covers an assortment of more than 25,000 products from more than 600 brands across makeup, fragrance, skin care, hair care, wellness and more.
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Ulta items will be housed on DoorDash's beauty "tile" in the app. Delivery times can be as quick as less than an hour.
To kick off the expansion, now through June 2, 2024, consumers can reportedly get $10 off any Ulta order of $50 or more with code 10ULTA on DoorDash.
Ulta Beauty Rewards members can link their accounts through the Ulta Beauty storefront on the DoorDash app to earn rewards points on every Ulta Beauty purchase they make through the delivery platform.
Furthermore, Ulta Beauty stores are available on DashPass, DoorDash’s membership program, which offers members a $0 delivery fee and reduced service fee on eligible orders.
This service expansion does not replace Ulta's e-commerce and in-app same-day shopping capabilities, which are powered by DoorDash Drive.
Beyond Ulta, DoorDash has also established beauty delivery partnerships with retailers such as JC Penney and Sally Beauty.
“We’re thrilled to offer consumers unprecedented access to beauty essentials on DoorDash, including their favorite Ulta Beauty products and brands for every need and occasion,” said Shanna Prevé, vice president, partnerships at DoorDash. “From indulging in the latest trends or stocking up on essentials for their everyday routine, new and existing Ulta Beauty guests can now conveniently shop all things beauty on DoorDash.”
“We're delighted to extend Ulta Beauty's extensive beauty assortment to the DoorDash app, further enhancing seamless shopping experiences for our valued guests,” said Jodi Williams, vice president, e-commerce at Ulta Beauty. “As our guests navigate increasingly busy lifestyles, we’re committed to introducing new, practical ways to meet them wherever they are shopping and ensure convenient beauty experiences for all."
