Kiehl's Since 1851 now has opened a dedicated Amazon Premium Beauty storefront. Per Kiehl's, "The brand sees an opportunity to forge new relationships with customers while adapting to the ever-evolving digital landscape."
The L'Oreal-owned brand is the latest high-profile beauty name to join Amazon; in March, Estee Lauder's Clinique opened its own storefront on the platform.
The moves are no surprise, given the platform's recent beauty boom.
In February 2024, NielsenIQ presented data showing that Amazon beauty sales increased 27.7% in dollar sales year-over-year, particularly in fragrance, hair care, facial skin care and sun care.
The Kiehl's storefront will include its Ultra Facial Cream, Rare Earth Deep Pore Minimizing Mask, Calendula Herbal Extract Alcohol-Free Toner, Facial Fuel Energizing Face Wash, Better Screen UV Serum SPF 50, Truly Targeted Acne Clearing Solution, Clearly Corrective Triple Acid Peel, Facial Fuel Moisturizer, Ultimate Brushless Shave Cream, Nourishing Beard Grooming Oil and Texturizing Clay.
Several of the brand's SKUs have been awarded Amazon's Climate Pledge badge via the Cradle to Cradle certification.
Every order will enjoy free Prime shipping.
"Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl's journey of over 170 years of skin care and innovation," said John Reed, general manager, Kiehl's Since 1851. "Inspired by our heritage as a neighborhood apothecary brand, this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale. Our storefront will feature over a hundred products, including our classic Ultra Facial Franchise and newness such as Truly Targeted Acne-Clearing Pimple Patch and Better Screen UV Serum SPF 50+. With Amazon, we are excited to offer our community another seamless shopping experience to further our mission in providing best-in-class service to Amazon's diverse consumer base."
"We're excited to welcome Kiehl's to Amazon Premium Beauty—a heritage brand with a devoted following," said Ali Kole, head of Amazon Premium Beauty. "Working with Kiehl's to build a best-in-class beauty brand store that showcases the brand's strong innovative spirit supports our vision to offer Amazon customers unmatched beauty selection with engaging and inspiring shopping experiences."
