Purvi Jain Bafna, CEO of Sawai Fragrances USA, says, “With Eze Perfumes' expansion into the U.S. market, we are not just introducing fragrances; we are sharing a piece of India's aromatic heritage with the world."Ese Perfumes
Launched by Mumbai-based Sawai Fragrance's sister company, Incredible Indriya, Eze is now available in 400 U.S. stores and 100 South American duty free stores.
It has also expanded into Panama, Puerto Rico and Mexico.
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The Eze brand comprises a trio of scents for men, including Eze Nomad, Eze Surge and Eze Elation; three fragrances for women, Eze Joy, Eze Flow and Eze Awe; and two unisex scents, Eze Vibe and Eze ID.
Purvi Jain Bafna, CEO of Sawai Fragrances USA, says, “With Eze Perfumes' expansion into the U.S. market, we are not just introducing fragrances; we are sharing a piece of India's aromatic heritage with the world. Our vision is to establish India as a leading fragrance hub globally, and entering the U.S. market is a significant step toward achieving that goal. We are excited to bring the essence of Indian perfumery to discerning consumers worldwide.”
Kanishka Jain, director at Incredible Indriya, says, “Expanding into the U.S. markets marks a significant milestone for Eze Perfumes. As staunch supporters of the Made in India initiative, we are thrilled to introduce our authentic home-grown fragrances to a global audience.”
Rohan Bafna, partner at Sawai Fragrances USA, says, “I am thrilled to be part of this momentous chapter as Eze Perfumes expands its fragrant tale in the United States. Our journey is about forging connections, igniting passions, and creating lasting memories through the art of perfumery.”
