Givaudan has unveiled the House of Naturals, an entity designed to further develop exclusive ingredients with a focus on consistent quality, craftsmanship and sustainable processes to meet the highest standards. Led by Maxence Billas, House of Naturals is said to expand the perfumer's range of possibilities.
House of Naturals is built upon four pillars:
- Agronomy
- Innovation
- Operations
- Perfumers
Xavier Renard, global head of Fine Fragrance, shares, “House of Naturals reflects Givaudan's ambition to surpass the limits of ingredients mastery. With our future Centre of Excellence, Campus 52, that will be based in the heart of Grasse, we anchor ourselves in this territory where perfumery history and expertise converge. This new, creative innovation space is a milestone of our strategy, in addressing and anticipating our customers’ search for outstanding fragrances.”
Maxence Billas, head of House of Naturals, says, “Our objective is to reach an unmatched level of uniqueness and quality when it comes to our scents, by combining our teams’ expertise and creativity. House of Naturals will embrace and find inspiration in pioneering technologies leveraged across various industries, in turn paving the way for unlimited opportunities.”
