TRI-K Rebrands, Cites Core Values of Empathy, Curiosity and Excellence

Jun 14th, 2024
TRI-K Industries, Inc.
Under new management, TRI-K aims to achieve new heights of success, leveraging its expertise and commitment to customer satisfaction.
Under new management, TRI-K aims to achieve new heights of success, leveraging its expertise and commitment to customer satisfaction.
Image by successphoto at Adobe Stock

TRI-K industries has announced a rebranding built on its core values of empathy, curiosity and excellence while prioritizing solutions incorporating sustainability and product efficacy.

Under new management, TRI-K aims to achieve new heights of success, leveraging its expertise and commitment to customer satisfaction.

Related: 12 Trends in Beauty: White Truffle K-Beauty, Ginseng Toner, #DroopyEyesMakeup and More

Rusmir Niksic, president and CEO, commented: "As we celebrate our 50th birthday, we turn the page and turn the attention to combining our technology, internal resources and market insights into a growth catalyst for beauty brands around the world. We have developed a 10-year strategic roadmap, a mix of organic and inorganic initiatives, delivering value for our customers, shareholders and our employees. We will stand out by being a unique package of customer attentiveness, product performance and employee commitment.”

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