Provence Beauty and Flower Knows are expanding their retail presence and entering Urban Outfitters this June.
Provence Beauty
Provence Beauty will offer a curated assortment of bestsellers in more than 20 stores—including key flagship locations—and the full French skin care line will be available.Provence Beauty
Jeremy Abesera, founder and CEO of Provence Beauty, said, "Known for being a unique and beloved destination for Gen Z, Urban Outfitters is a natural next step for Provence Beauty. Showing up where these young fashion and beauty consumers are will allow us to reach new customers in a new environment."
Alexz Louras Sylvia, merchandise manager of beauty, Urban Outfitters, said, "A vibrant, young brand with an edge like Provence Beauty offers our dynamic customers a new and modern way to experience French beauty—and we know this is just what they are looking for: innovation, inclusion, and curation."
Flower Knows
Flower Knows, which features the Strawberry Rococo Collection, Little Angel, Swan Ballet and Strawberry Rococo collections, is now exclusively online and in store at Urban Outfitters.Flower Knows
Urban Outfitters' Sylvia noted, “We partnered with buzz-worthy international color cosmetics brand Flower Knows to be their exclusive U.S. retailer to offer a collection of their fairy tale inspired makeup products. We will be launching 45 Flower knows products from their latest collections: Strawberry Rococo, Swan Ballet, and Little Angel with an edit of products in our top doors.”
Gong Fang, CMO and partner of Flower Knows, said, “Urban Outfitters has an incredible community that is zealously leading the trends and lifestyles for this generation. It has created a beautiful dreamland for its customers, which aligns perfectly with Flower Knows’ aesthetic, and we are thrilled to partner with the retailer."
